We've had our new supermarket for a week now, and despite the strange bout of anti-ASDA feeling in relation to the carnival, it seems that the locals have embraced their new neighbour. New pathways have opened - a strange alley which leads from the once quiet cul-de-sac of Grange Avenue into the wide and windswept carpark of the store, and a curious and almost unofficial exit into a back lane serving the rear of Church Street. The great hangar full of goodies seems bigger inside than out - more choice and cheaper stuff than we've had for years in Highbridge. The staff are all familiar local faces. It's hard not to enjoy the novelty of unmoderated consumption in a town where shops close more often than open.
On the first evening I visited to find some local types practically brawling - they were unhappy that 'Burnham people' were coming to look around but not buying. One older Highbridge resident standing in the doorway like an unofficial Town Crier berating the visitors from the north. Another resident complained that the store was not organised the same way as our other rival supermarket. But the layout is strangely familiar to anyone who has ever visited an ASDA or a Walmart store. The same items in the same order. Oddly comforting and surprisingly not dull.
And so Highbridge changes - more planning permission for more apartments will follow to complete the site. But sometimes despite the modern warehouse style supermarkets and monotonous three-storey flat blocks, new views open across the Somerset Levels - and raising my eyes above the line of the trolley park this evening I caught a glimpse of Brent Knoll, ancient and timeless in a crack of golden light between the clouds.
Movebook2 journeys · 15.50 miles on this date
| Time | Journey | Headcode | Operator | Stock |
|---|---|---|---|---|
| 07:17 +1 delay | Highbridge & BurnhamWeston-Super-Mare | 1A08 | GW | 4307943023 |
| 16:00 | Weston-Super-MareHighbridge & Burnham | 2E20 | GW | 158865 |


